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& nbsp; & nbsp; & nbsp; the business community there is a quite interesting phenomenon: the decline because of a lack of opponents, or because of the strong and powerful opponents. Nike latter. Adidas and Reebok combined not only did it look born of confidence, but it provoked a more vigorous fight. When the year, it put forward in 2011 revenue to increase to $ 23 billion, and in three years in the world to open 100 new stores. ? Took office less than two years, Nike CEO Mark Parker undisguised said: "Leading is what we do best." Nike September 20 announced a first-quarter report from another angle reflects the sportswear giant's strength. The report shows that Nike quarter net income increased 51 percent to $ 569 million. Even without considering the Nike transfer of power last year just ending unrest and foreign aggression from Adidas, this performance can be considered quite good. If we are innovative, we can lead does not mean that there is no strong opponents and challenges. Since the 1980s, the charm of the achievements of Michael Jordan Nike this "king of basketball shoes." Today, however, Jordan old men. Whether in urban or rural areas, the Jordan brand sneakers attractiveness is waning, despite the beginning of the launch of the rocket, Jordan (Air Jordan Retro) live up to expectations, but later launched Nike Jordan shoes have to part with a very high discount to sell out. Nike hopes to identify it as NBA star thermal Buren? James (LeBron James) can help smooth out their own Jordan era. In 2003, Nike announced the payment of $ 90 million over 10 years to the US basketball team Cleveland Cavaliers (Cleveland Cavaliers) promotional basketball shoes. However, although the latest Zoom LeBron IV basketball shoe sales situation is good, but the star of the endorsement of James's style is difficult to look after all the item back th Cheap air jordan 12 for sale online free shipping en Jordan. Of course, this is partly because, with the diverse forms of entertainment, compared to today's NBA with Michael Jordan era popular, its appeal has gone down. In addition, Nike's rival places low-cost strategy, must we press on. For example, a named Steve? Barry's discount clothing chain store sales of a basketball shoe, selling only $ 14.98 per pair. It is said that in August last year after the launch, only four months its sales reached 3 million pairs. competitors initiatives may be able to temporarily put aside aside, however, when a new trend is already taking shape, the contrarian business even if lucky enough not to be swallowed up trend will certainly also suffer Nike is very clear on this point. According to the US, a market research firm said that the US low-cost sneakers (under $ 50) market over the past two years increased by nearly 9%. Cheap sports shoes sales now account for more than half of the US athletic footwear market sales. In addition, in recent years the United States basketball shoe industry also appeared overall decline - decline last year reached 16%. Nike's revenue in the US market about 30-40% created by the basketball shoe business. Currently, in the United States more than $ 100 price per pair of basketball shoes, about 95 percent of Nike shoes. Obviously, these trends can not be disregarded Nike. If we do not take effective measures to deal with Nike's dominance in danger of losing. In response, Nike has been very clear ideas. It hopes to vigorously explore the potential of China and other overseas markets have to reduce dependence on the US market; the other hand, the adjustment of product line, increase product innovation and prudent expansion of middle and low market, adapt to new trends and to tap new opportunities. In FY08 ended by the end of August of this year's first quarter, Nike's revenue cheap jordan shoes for men in the US market grew by only 2%, while growth in the European market has reached 16 percent, the Asian market is growing more fast, reaching 22%. This speed thanks to Nike's aggressive in the market such as China and India. It is reported that Nike quarter revenue in the Chinese market grew by about 50%. Currently, the international market accounted for 60% of total revenue, Nike, 51% of profits. It is expected that its sales in China are expected to step onto $ 1 billion. China will become the Nike after the United States market, the second largest market. In addition, Russia, India and Brazil are also high hopes for Nike overseas markets. Despite Nike's ambitious, some analysts are still skeptical. They believe that Nike now accounts for a dominant position in the US market is very difficult to continue to achieve rapid growth. The spirit of sport is the ultimate challenge, Nike naturally understand this. Mark? Parker said Nike is one of the competitive advantages of the breadth and diversity of its business. However, in order to achieve growth targets, Mark? Parker after he took office also had to Nike brand and product line to adjust. Mark? Parker on September 21, said Nike is considering the sale of its subsidiary resistant Kebao Er hockey supplies. The subsidiary's main business is the production and sale of hockey, apparel and equipment, and roller skating sports balls and other equipment. Several other brands such as Nike Golf, Converse, Cole Haan, Exeter and Hurley also have to be re-examined. Nike executives said, although such a decision is difficult, but some brands have been with Nike's long-term development plans do not coincide, it is necessary to "ton output capacity." face basketball shoe market (mainly the United States market) saturation, Nike product line has expanded to include soccer clothes, running sportswear, wom cheap jordans online en's training and fitness apparel. Mark? Parker, Nike has been restructuring operations in the United States as soccer, basketball, running, training six departments male, female fitness and sports culture. Prior to this, Nike's business is divided into footwear, apparel and equipment three categories. At the same time, Nike also actively to the low-end development. Earlier this year, Nike invite soccer star Brandi? Cai Princeton (Brandi Chastain) and Hope? Solomon (Hope Solo) and volleyball star Logan? Tom (Logan Tom) appearances in New York, released a new brand Tailwind (wind) - a brand for women consumers. Currently there are six kinds of styles of the brand, with prices ranging from 19.99 to 34.99 US dollars. Previously, because of high prices and Nike Nike brand focused on sports and alienated low-end consumers. Nike Tailwind gave an opportunity to attract these consumers. ? In this regard, Mark Parker said: "If we are innovative, we can lead." Power marketing machine Nike factors known to be good at marketing. However, this moment, the face of some trends may have a significant impact on its future survival, the marketing is king, Nike also had to make significant adjustments. Nike executives have publicly expressed the hope that by 2010 the world's dominant supplier of soccer apparel, so a direct challenge to the status of Adidas sportswear in the football market. To this end, Nike marketing aspects of the large investments. Nike made within 10 years of the German Football Association to provide $ 778 million, sponsored by the German national soccer team. The trick for Adidas in terms, like "black tiger dig heart," because Germany is not only Adidas headquarters, and Adidas have long or the German team sponsor. sponsored by the German national team is only part of the Nike marketing change. In fact, Nike's other innovations in ma Retro jordans for sale rketing or striking visible. Hidden behind these changes is the destruction of the old business rules and new business rules are constantly being established. In recent years, the digital revolution, the right to speak consumers greatly. Nike CEO Mark? Parker opinion, driven by the digital consumer landscape is reshaping the retail industry, and now the power rests in the hands of consumers. To do this, Mark? Parker believes Nike and other consumer brand companies need to adjust to the new market trends. He said: "Consumer's influence has never been so strong, they have more choices and access to these selected channels, power has clearly shifted to the hands of consumers." In view of this situation, Nike has made a "consumer decision" strategy, indicating you want to focus on creating competitive strategies of personalized consumer experience. To this end, Nike first product was further subdivided. September this year, Nike released a specific Native American Indians sneakers Air Native N-7. According to Nike said, this product is based on the company's research base on the Indian foot structure designed, it is wider and taller than the average sports shoes. In the marketing strategy, Nike have also been targeted adjustments, such as further subdivided marketing target consumer group. Before Nike managers generally believe that 18-year-old to 22-year-old is the same kind of consumer group. Now, Nike gave up before bundling marketing approach and preference will be subdivided into different markets according to the age and interests of these consumers. In addition, it is also based on the characteristics of the digital revolution, opening up new marketing tool. It is reported that Nike has been designated AKQA company Nike in Europe, Asia, Latin America, the United States and Canada global digital marketing advertisers all football-relat cheap jordans for sale mens ed online marketing advertising. Nike and Apple's cooperation is considered to be a flash in the pan Nike innovation. ?? 2005, Mark Parker to Apple CEO Steve Jobs called and Steve Jobs to make a bold idea: Nike running shoes with Apple's popular iPod digital music player It is combined. Also known for innovation and marketing of Jobs and Mark? Paz hit it off. In close collaboration with the two companies, the Nike launched Nike Plus. This is actually a miniature wireless sensor increases, the length of time running automatic monitoring, distance and calories consumed and other conditions in Nike running shoes and sends this information to iPods, so that consumers who have iPods can be clearly understanding of their movement. vice president of global brand and product category management Nike Trevor? Edwards said, Nike Plus the real world and the digital world combines. Many people think that this is Nike's marketing innovation. In fact, this product innovation has blurred the boundaries of innovation and marketing innovation, is the combination of the two. It is above all a product innovation, but at the same time, because it is leveraging Apple for the iPod has a wide audience of users, also called marketing innovation. According to market research company's data, last year's Nike running shoes in the US market share rose by 47.7%, which has a great relationship with Nike Plus launch. Nike's own survey also showed that 35 percent of Nike Plus is the first time users to buy Nike sneakers. The company's goal is to make the world's 100 million runners in 15% use Nike Plus. Meanwhile, Nike has also seized the opportunity to digitize the rise, and vigorously carry out include print media, mobile, retail and network marketing combination of three-dimensional marketing. In the company's marketing in the UK market, for example, according to Niels cheap foamposites en Media Research data, Nike in the UK market 9.2 million pounds advertising, about 269,000 invested in the Internet, the next year the proportion will rise further. Mark? Parker aggressive marketing campaign is reminiscent of Nike founder and current chairman of the Knight of Nike. Knight tenure at Nike through the generous sponsorship of sports and sports stars such as Michael to win big? Jordan and Tiger Woods and other endorsements to expand its brand influence, was a great success. Of course, Nike natural and ultimately "costly." Early in fiscal 2005, Nike advertising costs as high as $ 1.6 billion. It is in this context, we hope to strengthen financial discipline in a certain degree of Knight from outside the company attracted a succession Perez. Unexpectedly things as people would like. Peres took office trying to cut advertising expenses of measures to control costs. However, he apparently with Nike and Knight Marketing is king thought there is a conflict, so as Knight will not be tolerated, and ultimately had to rush from Perez and hurried away. Mark? Parker naturally very clear lesson Perez, so he no unambiguous on ad spending. Over the past two years, Nike proportion of its annual advertising revenue of around 11.7%. However, all these can guarantee whether Mark? Parker successfully achieved the goal? Some analysts are skeptical. They pointed out that if Nike's revenue to reach $ 23 billion in 2011, the average annual growth rate should reach around 9%. The problem is, the larger the enterprise, the greater the friction of its advance. It would be like Nike had to face the challenge.equipped with ink design elements of the Replica, in recent years has become the symbol of fashion brand Maison Martin Margiela the deconstruction of a single product. This is the brand design added a red version. The design is still based on the classic Cheap air jordans for sale Replica training shoes for the brand, and the high quality red leather with suede shoes composed of body, color ink element with toe position to create a strong visual impact, finally carrying red vulcanized rubber soled, highlighting the avant-garde design style Maison Martin Margiela stick to the traditional. - - - - - - - - - - - based on the reproduction of the situation - - - - - - - - - -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- die a little fresh soul chicken soup! Passing negative energy ADI, joint king! Take a closer look at Adidas Originals assorted winter series 10 to the limited city color Sneaker, see your feet know where you are from, The most expensive ten collection of /NIGO Sotheby's at Sotheby's bed war focus / tide brand joint condoms let you in bed waved my - - - - - - - - - - to the tide recommended - - - - - - - - - - luminous blue! means "hi~" to you Nike 2014 fall sneaker series Vans Customs adds two new Star Wars x Vans print options review last article: Nike 2014 fall sneakers series next: Vans Customs added two Star Wars x Vans printing options Cortez classic "Forrest Gump" color trend is still not receded, in the past few months; 72, Cortez "Athletics" West and Ultra Moire are introduced; the color, the Classic Cortez OG joined them. White leather top, dotted with crimson Swoosh and a few blue midsole showing in this special edition 〉 Russian popular designer Gosha; Rubchinskiy winter 2016 the first wave of new landing are the earlier Dover Street Market, and the skateboard brand Vans new series of complete joint appearance. Gosha Vans Half Cab classic; as the blueprint and sub culture from 90s Russia's inspiration, but the design did not add too strong personal color or logo, only to camouflage, brown, dark gray and black and white four color show. A Retro jordans for sale t present, this series of shoes has been available through Dover Street Market , online shop purchased, priced at 100 pounds. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes restore classic, 1 of 7 Vans Era 95 Reissue launched 50th anniversary theme color 2 of 7 Vans Era 95 Reissue introduced 50th anniversary main BEAUTY & YOUTH and SUICOKE out a winter wear slippers comments on last article: Restore Classic, 1 of 7, Vans Era 95 Reissue, launch 50th anniversary theme color, 2 of 7, Vans Era 95 Reissue, launch 50th anniversary main next article: BEAUTY 〉adidas's regional football products in the Ace 16+ PureControl FG, Ultra Boost and the essential elements of jogging shoes both be made one conceived this movement, the double sense of the ACE 16+ PureControl Ultra BOOST, the system is not equipped with shoes, socks shoes match mining design outside TPU stable piece give stable feet support, and use BOOST technology to maintain full palm comfortable foot feeling, avant-garde styling plus previously would also make it available in limited form has received attention. 's recent release of the Color BOOST's all black model is scheduled for sale in January 2nd at a designated store. source: Hypebeastadidas's Consortium high-end line, this month and is located in Vancouver Canada Livestock shop to bring joint projects, with two pairs of filled with a sense of movement Pure cheap jordans for sale BOOST PK ZG and Samba shoes, red Pure BOOST PK ZG support belt passes through the middle of the shoe body, against a black Primeknit, like a red light. Samba is a flash black day; with translucent outsole and full of sense of speed 3 Stripes out of rhythm as in the atmosphere, full of tension in the film image, with the gradual fast rhythm, the wearer's feet running, jumping, stop, and in the final struggle ended. Livestock x adidas Consortium "Rhythm" series in August 27th on the Livestock website and the global Adidas Consortium Pure Boost PK specifies the store sold, priced 140 yuan ZG $Samba $110. source: Livestock has a "limit is cruel", in the shoe industry, those non commercially available shoes tend to be regarded as collectors who dreamed of, where Jordan Brand 'History of Flight' series will definitely be at the top of the list, the recent foreign media reports, the series of Air Jordan 13 will be in this summer come out, never let this pair of commercially available color for the first time to enter the market. Jordan Brand 'History of Flight' series with red and white design, is the first in the United States of California Nike Town shop light phase, once in the 2014 Chicago World Basketball Festival (World Basketball Festival) show, the event showcased Air Jordan 1 to Air Jordan 2012 (not including 28 full paragraph Goloshes and the 29 generation) and in Air Jordan 13, 'History of Flight' sale rumors before exposure, the brand has no relevant sale plan, has been selected as "foreign media may be reluctant to wear one of your Air Jordans. The news that Air Jordan 13 "History of Flight" will debut in July 22, 2017, $190, but the official has not yet officially published any news, we will continue to follow up information for further information. note: this picture shows the actual shoes displayed at the World Basketball Festival Cheap air jordan 12 ovo (Chicago world basketball carnival) on 2014, only as a gesture. source: Sneaker News time flies, the classic skate shoes brand Vans the Jazz Stripe series also came to the 35th anniversary, to celebrate the arrival of Stripe 35th anniversary by Jazz, Vans Vans Syndicate high-end branch launched a series of commemorative shoes, with high-grade suede and canvas material splicing, suede leather insole material, moisture in and is more excellent, and retained in the bottom and the soles of the classical Vans design, the color is black and blue black in the two paragraph, the continuation of the classic design and production of high-quality concept, love Vans series of friends naturally can not miss. via keedanFlyknit was initially used in running shoes, Kobe 9 Elite is the first application for basketball shoes, let the design concept "Nature Amplified" can be achieved so that the natural rhythm of height, body Flyknit through the promotion, at the same time as second layers of skin, provide the tension and intensity in place. The full sole Lunarlon cushioned footbed gives a good cushioning response and keeps the foot firmly in touch with the ground. Outsole design comes from Kobe's foot pressure distribution, providing excellent grip. 9 red embroidery pattern to the heel of Achilles tendon surgery done after the return to the court at the same time the Kobe tribute symbol of ninth pairs of shoes endorsement. The Kobe 9 Elite, known as the "MASTERPIECE", uses three major technologies, Flyknit, Flywire, and Lunarlon, to bring in modern protection, durability, and responsiveness. In addition to the seamless lightweight upper made by Flyknit, the blended Flywire brings good dynamic locking and natural retraction with the foot movement. The carbon fiber heel stabilizer provides firm and lightweight lateral support.The marathon world annual event "Boston marathon" has come to an end, from the hundred year history of the competition, players can see the heroic struggle and the culture and customs of Boston, that for each brand, the players at the foot of the shoe is to let the audience appreciate the contention of a hundred schools of thought, the remainder of the game. Another focus of attention. This year from 100 in talent shows itself "feet" of all, is this pair of Nike Zoom Vaporfly 4%. Nike Zoom Vaporfly 4% Nike new shoes, equipped with a new ZoomX in the bottom, while adding a carbon fiber plate length, so the configuration gives runners excellent cushioning feedback, and during exercise, can make your toes bend loss at the lowest energy, further reducing the burden of leg. The official said the 4% brand, named, because of this pair of shoes shoes than before more than four percent of the performance, the Boston marathon, men's and women's groups champion Geoffrey Kirui, Edna Kiplagat are put on the shoes through the game, two gold medals, the number of positive Nike successful development results. Nike Zoom Vaporfly is expected in June 8th 4% abroad in Nike.com and designated shops, interested friends can lock the day after the listing report. source: NikeNike published the two revolutionary barefoot shoes - Nike Free Flyknit & Nike Free headquarters in Portland today; Hyperfeel. The two models utilize Nike's newly developed knitting technology, emphasizing the experience of fitting feet and running barefoot. Nike Free Flyknit is like a comfortable footwear, knitted sole coated to achieve the best comfort. ? Nike Free Hyperfeel is more emphasis on barefoot sense, even as cutting type Free insoles insoles, and collocation with Lunarlon to maximize performance. ? source: nike.inc-Nike, Free, Flyknit, &, nike.inc-Nike, Free, HyperfeelAfter star Russell Westbrooks came to Taipei last year announced a flagship store located in the message, the breeze Taipei Xinyi District Pine high floor and B1f the new point will lead to everyone's expectations, in addition to more complete products, small actual came to the scene on the eve of the opening, think this is the complete experience you can visit the actual feel the spirit of the brand, put in many details of the mind is the flagship store in selling products outside of pay, as with seasonal changes, the one and only the theme display space for guest service (the products produced is the one and only!) On the wall, decorate and even small details in the locker room with independent space service, is a need for everyone to leave the computer to understand the actual visit place. Is ready to take off?! This is the opening night of the unique boarding pass, a full range of shoes, shoes, size, flying man are prepared JORDAN 16 SONGGAO is the highest level of the flagship store, to provide a full range of Jordan products in the future in store, with selection from children to adults, including basketball, fitness, training and sports life series, the opening day in addition to see Air Jordan 15, Air Jordan 9, Air Jordan 3 classic shoes, including training, basketball shoes and children supplies complete part is let Xiaobian think in other places is not easy to place a stroll. The first floor is when the season theme space activities that night as we introduced the related products of Air Jordan 31 CNY shoes, make the highest technology flagship shoes into the Oriental Zen Air Jordan 12 CNY shoes, reflective material uppers, bamboo pattern details and so on, is a masterpiece of design history and design of CNY series is the classic clothing design together can also Goods are available in all varieties., wear boots rich sports apparel Taiwan flying qualified T-shirt also launched a new color combination of the 23 number and Taiwan words is the first to see Breakfast Club camouflage & Flight Lab Breakfast Club said, some people may think of Brunch Bacon, the potato with scrambled eggs (hey), but for basketball fans, this is a back to the NBA super hard tough defensive intensity in particular is often proposed is the Pistons' bad boys for Chicago star Mike Jordan relentlessly, and that the high strength defensive inspired Michael Jordan to more sophisticated technology training against the challenge, "Breakfast Club was a mindset more than a workout," Michael Jordan once said Breakfast Club is important for the early than others prepare determination; JORDAN 16 SON〉following the cooperation with Berlin well-known shoe shop Solebox GEL-Lyte joint; Runner, ASICS Tiger to join the Philadelphia shoe store VILLA, and rapper Wale the two named "IC Champion "; the new shoes. The classic shoe , GEL-Lyte III as a blueprint, inspired by , WWE, Intercontinental, Championship, professional wrestling, intercontinental championship. The design will be a symbol of victory as the golden shoe body color, show the reflective effect to leather, blue and black collocation more details in the end bring stunning visual effects like wrestling. It is reported, this pair of GEL-Lyte III "IC Champion" will be on sale in VILLA from July 22nd, please look forward to. Reebok CLASSIC VENTILATOR shoes in 25th anniversary, has launched a lot of joint cooperation around the world. The day before the Japanese side will also launch a series of commemorative works, a program called "VENTILATOR ATTAQ" project to be released. Reebok to BEAUTY& YOUTH UNITED ARROWS, JOURNAL; STANDARD, BEAMS, ANOTHER EDITION four brand design different elements of VENTILATOR shoes, respectively, using different materials and colors, VENTILATOR retro style further innovation.